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Privacy Policy

Effective Date: January 15, 2026

1. Introduction Grass Roots Home Health ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.grhomehealth.com] or apply for our Consumer Directed Services (CDS).

We adhere to all applicable federal and state laws regarding data privacy, including regulations related to Missouri Medicaid (MO HealthNet).

2. Information We Collect We may collect personal information that you voluntarily provide to us when you fill out a contact form or eligibility assessment. This information includes:

  • Personal Identification: Name, email address, phone number, and physical address.

  • Health & Eligibility Data: Medicaid status (Yes/No) and your relationship to the care recipient (e.g., family member, friend).

  • Technical Data: IP address, browser type, and operating system (collected automatically via cookies to improve website performance).

3. How We Use Your Information We use the information we collect to:

  • Determine your eligibility for the Missouri CDS (Consumer Directed Services) program.

  • Contact you regarding your application or inquiries via phone, email, or SMS.

  • Assist with the enrollment process for Medicaid-funded home care.

  • Improve our website content and user experience.

4. SMS and Communications Consent By providing your phone number, you consent to receive calls and text messages (SMS) from Grass Roots Home Health regarding your inquiries and application status. Message and data rates may apply. You can opt-out of receiving text messages at any time by replying "STOP."

5. Disclosure of Your Information We do not sell, trade, rent, or lease your personal information to third parties. We may share information only in the following situations:

  • Compliance with Law: If required to do so by law or in response to valid requests by public authorities (e.g., Missouri Department of Health and Senior Services).

  • Service Providers: With trusted third-party vendors who assist us in operating our website or conducting our business, provided they agree to keep this information confidential.

6. Data Security We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Third-Party Tracking and Ads We may use third-party services, such as Google Analytics and Google Ads, to analyze website traffic and deliver relevant advertisements. These third parties may use cookies and similar tracking technologies. You can opt-out of Google Analytics by visiting the Google Analytics Opt-out Browser Add-on.

8. Children's Privacy Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.

9. Contact Us If you have questions or comments about this Privacy Policy, please contact us at:

Grass Roots Home Health

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